Who We Are
Sullivan Media Solutions is a full-service, multi-platform media company serving the Inland Empire. What began as local radio has grown into a complete marketing solution that combines the trust and reach of broadcast with the precision and measurability of modern digital advertising.
Locally owned and operated, our team of tenured marketing strategists has spent years developing audio brands and digital campaigns for businesses across Riverside, San Bernardino, and surrounding cities.
Our mission
We exist to help local businesses grow. Every campaign we build starts with the advertiser’s goals — whether that’s filling seats, moving inventory, generating leads, or building a lasting brand. We combine strategy, creativity, and measurable results to turn advertising spend into business outcomes.
We believe in the emotional power of audio. We believe in the precision of digital. And we believe the best local advertising happens when those two forces work together.
Our Values
- Local First
Sullivan Media Solutions was built in the Inland Empire, for the Inland Empire. From Redlands to Riverside, San Bernardino to Yucaipa, we know the communities our advertisers want to reach because we live and work in them too. Our on-air talent, our sales team, and our digital strategists are all rooted here, which means every campaign we build is informed by real local insight, not a national playbook. When you partner with us, you’re working with neighbors who understand the market firsthand.
- Results-Driven
Great creative is only half the equation. Every campaign we build is engineered around a clear business objective, whether that’s driving foot traffic, filling appointment books, or growing brand awareness across the region. We obsess over the metrics that matter to your bottom line and continually optimize based on what’s actually working. Our success is measured by yours, and we treat every advertising dollar like it’s our own.
- Creative Partnership
We don’t just sell airtime or banner space, we build campaigns alongside you. From concept and copywriting to production and placement, our team works as an extension of yours, bringing fresh ideas while honoring the brand you’ve worked hard to build. We ask the right questions, push back when it serves the campaign, and stay flexible as your needs evolve. The best results happen when client and agency move as one team, and that’s exactly how we operate.
- Measurable Outcomes.
If you can’t measure it, you can’t improve it. Every Sullivan Media Solutions campaign comes with clear reporting, honest benchmarks, and transparent performance data delivered on a regular cadence. From radio reach and frequency to digital impressions, click-through rates, and conversions, you’ll always know exactly what your investment is producing. We believe accountability isn’t a feature, it’s the foundation of a long-term partnership.
Community Involvement
Placeholder for: Station charity partners, events sponsored, local causes supported. Will design around content when provided.