Social display ads take existing posts or ads from a brand's social channels and present them as programmatic display ads. These campaigns run across the open web to extend the scale at a fraction of the cost. They provide efficiency and flexibility to advertisers because they run programmatically. This allows for greater control over segmenting, campaign budget, targeting, etc.

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Social display ads are programmatically available on most popular social channels. Instagram and Facebook have become leaders in  social display advertising. Other apps like Pinterest, X, TikTok, and LinkedIn are good options, depending on your client's audience makeup. Social display ads, like banner ads, can include static images, videos or carousels. The content and objective of the campaign will help you recommend the best options.